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Fotolia Joins the Adobe Family

Blog_snipWhat amazing news, Fotolia are joining the Adobe family! Regular readers will know we’ve been fans of the stock image site for some time, they’ve been great supporters of our humble site and we couldn’t be more pleased that the two are getting together.

The press release says that the Fotolia library will be integrated into the Creative Suite, amazing, to be able to access, and one assumes submit, images from Photoshop will be incredible.

Of course, we’re not privvy to all the goings on, but we did get a press release;

 

Acquisition to Deliver Vibrant Image and Video Marketplace for Creatives Worldwide

Adobe today announced that it has entered into a definitive agreement to acquire privately-held Fotolia, a leading marketplace for royalty-free photos, images, graphics and HD video, for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos, significantly simplifying and accelerating the design process. The acquisition of Fotolia cements Creative Cloud’s role as a vibrant marketplace for creatives to buy and sell assets and services as well as showcase their talent to a worldwide audience. Adobe also plans to continue to operate Fotolia as a standalone stock service, accessible to anyone.

“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”

With over 3.4 million members, Adobe Creative Cloud features the world’s leading desktop tools, an array of complementary mobile apps, training content, creative assets and services and ready access to a dynamic community. Creative Cloud is transforming how creatives find inspiration and deliver their best work — and the value of Creative Cloud is increasing all the time through product updates and new capabilities like Creative Talent Search. Following the completion of the acquisition, Adobe expects to integrate the delivery and purchase of stock assets into Creative Cloud.

“Becoming part of the Adobe family is a dream come true for the Fotolia team and will accelerate our vision to become the best place for artists to build a business and the ultimate destination for designers to find stunning creative work,” said Oleg Tscheltzoff, founder and CEO of Fotolia.

Founded in 2004, with offices in New York, Paris and Berlin, privately-held Fotolia is owned by Kohlberg Kravis Roberts & Co. L.P., TA Associates and management. Fotolia currently operates in 23 countries and has websites in 14 languages.

The transaction, which is expected to close in the second half of Adobe’s fiscal Q1 2015, is subject to certain regulatory approvals and customary closing conditions. The potential financial impact to Adobe of this transaction is not reflected in financial targets Adobe has previously provided, or new targets disclosed as part of Adobe’s financial results, released on December 11, 2014. Until the transaction closes, each company will continue to operate independently. Upon close Fotolia CEO, Oleg Tscheltzoff, will continue to lead the Fotolia team as part of Adobe’s Digital Media business.

About Eric Renno (402 Articles)
Eric’s background in video editing with Adobe Premier led to his interest, and then obsession, with Photoshop. Starting TipSquirrel.com as a hobby he is proud to have gathered together and be a part of The Photoshop Nuts. Known as only “TipSquirrel” for two years, Eric ‘went public’ when he was a finalist in The Next Adobe Photoshop Evangelist competition. He’s also been a finalist in Deke’s Techniques Photoshop Challenge. While still taking on some freelance work, Eric has recently become a Lecturer at Peterborough’s Media and Journalism Centre where he enjoys sharing his knowledge as well as learning new skills. This realisation that he loves to teach has made Eric look at altering his career path.

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