Did you see...

Adding Text And Logos to Images in Photoshop

In this post, originally published on the Fotolia blog, I take a look at the trend toward adding text to images;

girl with book sitting on grass

Its very fashionable to add text to images and Photoshop has some tools that make this relatively easy. Adding logos however has a few ‘secrets’ to getting it the way you want it, lets jump into Photoshop and see how its all done;

Adding Text

Adding text, maybe your contact details, a quote or saying is easy in Photoshop and there’s a few tweaks that can make it a lot easier too.

To add text simply click the Text Tool, click on the image and start typing.

fotolia_text_and_branding_01

What you might find though is that your text goes off of the screen as there is no carriage return when using this technique.

fotolia_text_and_branding_02

To push the text to a new line you’ll need to decide where the carriage returns should be and add them manually.

Text Boxes

To add text that’s constrained to an area use the Text tool again, but this time click and drag a box out.

fotolia_text_and_branding_03

Once you release the mouse a box remains with a flashing text cursor. Typing here constrains the text and will wrap around to the shape.

Spreading Out The Lines of Text

The Character Panel has a lot of ways to tweak your text once you’ve typed it. Often times you’ll want to increase the space between the lines of text. To do this open the Character Panel. (If you can’t see it on screen, choose Window > Character from the main menu.)

fotolia_text_and_branding_04

Using the leading dialogue box we can increase the space between each line. This works better than writing each line separately as we can be sure that all the lines are aligned and spaced equally.

fotolia_text_and_branding_05

Quick Formatting Text

Wanted all your text in capital letters and forgot to press Caps Lock? Don’t worry, there’s no need to retype the text. At the bottom of the character panel are some handy buttons, the third one along puts your text into caps, you can see I’ve done that already for my example text.

fotolia_text_and_branding_06

Adding Colour Bars Behind The Text

To really make your text stand out its good to have a coloured background to the text. Select the layer below your text then click the Rectangle Shape tool.

fotolia_text_and_branding_07

Click and drag out a rectangle that covers the first line of text (it’ll be on a new layer);

fotolia_text_and_branding_08

Don’t draw anymore. Instead choose the move tool and then press Alt key and click and drag down the box you just made. You’ll get a double arrow to indicate you’re making a copy of the layer.

Do this again until you have enough bars for your lines of text. Don’t worry about getting them equally apart at the moment, we’ll get Photoshop to do that.

fotolia_text_and_branding_09

Space Out The Bars

For this technique the top and bottom bars need to be properly aligned. If you’re familiar with selections and the Align part of the Move tool you may prefer to work that way. Here though I’m keeping it simple and working by eye.

With the bars made, and the top and bottom bars positioned correctly I can select the top bar in the  Layers Panel and the Shift and click the bottom bottom bar. This selects them all.

fotolia_text_and_branding_10

Select the Move tool and then from the contextual menu click the button to Distribute Vertical Centers.

fotolia_text_and_branding_11

Because the text is equally separated the bars and text should line up perfectly!

Remember you have the Layer effects at your disposal to spruce up your text and bars should you wish. The choices are endless!

Multi-generation  family in park

Other tips:

Pick colours from the image for the text and / or bars.

Swap bars for solid blocks or gradients.

Be wary of ‘handwritten’ fonts, they can be difficult to read.

If you quote someone, make sure you attribute it to them.

Adding Your ‘I Thought It Was Transparent’ Logo

‘I saved my logo with the background turned off but when I put it on another image the background is back, what can I do?’

When you create your logo make sure that the background is transparent before saving. You can do this by simply clicking the eye next to it’s layer.

fotolia_text_and_branding_14

Now, rather than Save or Save As go to File > Save For Web. In the dialogue box that appears change the file type from jpg to PNG.

fotolia_text_and_branding_15

And that’s all there is to it! Now you can add your logo to your images for that extra bit of branding with a nice professional touch.

Happy man jumping for joy on the peak of the mountain. Success

See more like this and a lot more on the Fotolia blog

About Eric Renno (394 Articles)
Eric’s background in video editing with Adobe Premier led to his interest, and then obsession, with Photoshop. Starting TipSquirrel.com as a hobby he is proud to have gathered together and be a part of The Photoshop Nuts. Known as only “TipSquirrel” for two years, Eric ‘went public’ when he was a finalist in The Next Adobe Photoshop Evangelist competition. He’s also been a finalist in Deke’s Techniques Photoshop Challenge. While still taking on some freelance work, Eric has recently become a Lecturer at Peterborough’s Media and Journalism Centre where he enjoys sharing his knowledge as well as learning new skills. This realisation that he loves to teach has made Eric look at altering his career path.

4 Comments on Adding Text And Logos to Images in Photoshop

  1. Very helpful and informative post. Thanks for sharing.

  2. Dear Eric,

    You have done a great job Eric. I’m not a designer. But, I’m good content writer. Today, I was searching in Google for an idea to create a unique logo easily for my blog. So, I ended up here from Google Search results. Now I got a clear idea for creating a unique logo by Adobe Photoshop or Adobe Illustrator. This is an excellent article. Keep posting these type of well explained tutorials about designing and blogging. I have subscribe to your future articles 🙂

    Thank You So Much.
    Amelia.

  3. This really doesn’t explain anything

  4. Nice tutorial for beginners. It’s all about the magic of transparency. 😉

Leave a comment

Your email address will not be published.


*